About ANNIKA PURE

Welcome to ANNIKA PURE — a clean, elevated self-care brand founded by Annika Cox. Every product is handcrafted with care, using a thoughtful blend of naturally derived ingredients and safe, effective synthetics. ANNIKA PURE began when Annika, frustrated with store-bought “natural” products that didn’t meet her standards, started making her own skincare at home. Through research and experimentation, she discovered that clean beauty isn’t about choosing sides — it’s about finding what truly works. That philosophy remains at the core of everything we create. Our mission is to offer clean, high-performing self-care that supports your skin and your standards — with no compromises. Each formula is made without parabens, phthalates, sulfates, or silicones, and crafted for people who care deeply about what they put on their bodies. We believe self-care should feel simple, grounding, and effective. Whether you're a boutique, spa, or wellness shop, we're honored to be part of your shelves — and your customers’ daily routines. With gratitude, Annika Cox Founder, ANNIKA PURERead their story