About YAY

YAY is an urban children’s fashion brand from Portugal. Environmentally and socially conscious, the brand strives for sustainable production by manufacturing locally in Portugal and using predominantly organic, recycled materials and fabric leftovers. YAY's primary focus is creating stylish and cool clothes for boys (Warning: cool girls can totally wear YAY's clothes!!!). Every season we tell a new story to encourage and inspire the next generation We love hand-illustrated prints that go along with fun colours, comfortable fabrics and a sense of humour So... Never forget to have fun!Read their story