About Estetika

About Estetika

About Estetika

About Estetika

About Estetika

At Estetika, we believe beauty begins with how you feel. Born from a desire to elevate the everyday, Estetika designs premium makeup bags and accessories that inspire confidence, joy, and bold self-expression. What started as a personal search for a quality, stylish, and ethically made beauty case has grown into a conscious brand loved by modern businesswomen, travellers, brides, and style icons around the world. Founded by Wanda Szychowska — a working interior designer with an eye for detail and a passion for creating beautiful, intentional spaces — Estetika is proudly Australian-designed by three generations of women: Wanda, her teenage daughter, and her 80-year-old mother, who is still actively involved in the business. Together, they share a love for beauty, style, and purpose. Each piece blends fashion-forward aesthetics with thoughtful functionality. Our award-winning bags feature a unique structured base that opens flat — no more rummaging — and are lightweight yet durable, making them perfect for both vanity and travel. Crafted from plant-based & vegan leather and recycled linings, our products are PETA Vegan Approved, sustainably made, and created to sit elegantly wherever life takes you. Estetika is for the modern woman who refuses to choose between luxury, ethics, and originality. We’re here to help her feel magnetic — every single day. Read their story