About Pretty Darling

Founded in 2018, Pretty Darling is an independent fashion brand, all designed in-house by our creative team in the UK. We focus on smart, fun and creative spirit through our bold prints, trend led silhouettes and playful use of colours. Our ethos is to make you look good and feel happy to embrace your individuality through trend led garments that are both high quality and affordable. Our customer is our Influencer, we produce all our styles in strictly limited quantities offering a fresh fashion collection every season. It’s Time to be Awesome.Read their story