About LOONES

LOONES - The Loved Ones. What does LOONES mean? LOONES is a combination of LO (ved) ONES. “The loved ones” - the people or even the socks that you love. From the outset, they received this emotional feedback so often that it was a logical consequence to use this feedback for their new brand. Three elements form the pillars of LOONES: Family, friends, love. THE PHILOSOPHY Wear your socks with love. Socks are the garments that are statistically used most frequently. So you should also wear them with love. Our aim is to create timelessly trendy and sustainable socks for every occasion. From everyday outfits to highlight it-pieces for the evening, from gifts to strong statements. Innovative High quality Sustained. All our socks are 100% designed in Hamburg and 100% made in Europe. Our production partners share our values of quality, sustainability and fairness. Because this is the only way we can guarantee that our socks meet our requirements and that they become your “The Loved Ones”. Read their story