About Pure Rebel

Pure Rebel was born from real life, not a marketing board. After over a decade behind the barber chair, founder Ashley saw firsthand that self-care goes far deeper than appearance. Conversations, confidence, and connection mattered just as much as the cut. But Pure Rebel didn’t start as a brand idea, it started as survival. Created early in recovery from drugs and alcohol, Pure Rebel became a personal outlet rooted in healing, intention, and quality. As Ashley became more mindful of what she put into her body, one question changed everything: Why wouldn’t the same care apply to what we put on our bodies every day? That curiosity turned into deep research, reading labels, questioning ingredients, and rejecting shortcuts. The result is a line of alcohol-free, small-batch hair, beard, and body products made with thoughtfully sourced, natural ingredients and zero unnecessary fillers. Pure Rebel is about clean products without losing edge. It’s for people who value authenticity, wellness, and quality — without the fluff. Our products are designed to perform behind the chair, elevate retail shelves, and connect with customers on a deeper level. A percentage of every product sold supports mental health awareness and drug & alcohol recovery organizations, because this brand was built on second chances and real transformation. Pure Rebel isn’t just a product line. It’s a reminder that self-care can be powerful, intentional, and unapologetically you.Read their story