About Morocolor Italia Spa PRIMO

PRIMO is a young and dynamic Italian brand of paints and creative materials for people of all ages. The PRIMO range is long-lasting and accompanies children as they grow up to adulthood. Children are the most demanding customers and PRIMO strives to offer them not only eye-catching paints but also high quality, safe and creative material that is easy to apply, pleasant to touch and fun to interact with. PRIMO is a brand of Morocolor Italia S.p.A, a 90-year-old Italian family-run company and twice Forbes Sustainability Awards Winner producing in-house painting, drawing and modelling items for the little ones as well as for more mature hobbyists. After four generations, today Morocolor Italia S.p.A. exports its paint, school and craft production to more than 80 countries around the world. Despite all this time, our love for creativity has stayed the same: you can feel that in our products. Our pillars are: Essential quality Safety for the consumer Responsibility to the planet Made in Italy (tradition, experience, knowledge, aesthetics) Read their story