About Label 23

“LABELS 23” BOXING CONNECTION The year 2004 was the birth of the streetwear brand “LABEL 23". The label is aimed at demanding, sporty customers. Through a philosophy of authentic clothing with individual and innovative designs, LABEL 23 has developed into a respected quality brand over the years. The initials 2 and 3 stand as trademarks. The numbers symbolize the 2nd and 3rd letters in the alphabet and are to be understood as a short form for “Boxing Connection”. With this synonym, the label represents a striking connection in the form of fashion. The sporty character of the streetwear brand is reflected in its design and modelling. Stylish, sporty fashion in high quality characterizes our label. LABEL 23 means “pushing” yourself and your environment and taking up the daily struggle with yourself. Defeats are also part of the path to victory. Frustration, disappointment, self-doubt, depression, hatred & resentment accompany you on this arduous journey, repeatedly confronting us with new challenges. Find your own path. But never forget where you come from, who contributed to your development and who is with you!Read their story