About Rose Maternity Co.

Rose Maternity Co. was created from a mother’s real postpartum experience. After having her fifth child and once again being sent home with mesh underwear, an ice pack, and a six-week check-in, founder Britnee Wheeler knew women deserved better. As a mom of five, a military spouse, and an HR leader balancing work and recovery, she designed the RoseRelief™ Postpartum Recovery Underwear because nothing on the market offered the comfort, dignity, or relief she needed. She soon realized millions of women were searching for the same support. Rose Maternity Co. exists to change the postpartum experience with products that truly help moms heal. From our RoseRelief™ underwear to the SoothingPetals™ Ice/Heat Pack, RoseRefresh™ peri bottle, and all-natural cleansing essentials, every item is crafted for real women navigating vaginal birth, C-section recovery, and the full spectrum of women’s healing. As a minority-owned and military-spouse-owned brand, we are committed to uplifting mothers who are too often unseen in maternal care. Our mission is simple: give moms the comfort, confidence, and compassion they deserve. No more makeshift recovery. No more feeling overlooked. Just thoughtful, modern essentials created by a mom who has been there — so no one recovers alone.Read their story