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After my daughter Diddi was born I noticed that some of her clothes lost that special soft quality while other clothes retained that distinct softness that you want for your baby, wash after wash. The ones that did retain their super soft quality were made from Pima cotton. Pima cotton has longer fibers which make them softer and stronger, so that they last. On average, it has a 50% longer lifespan compared to other cotton products, and it doesn’t harden or start to pill after a wash - therefore, the pieces can be reused many times over. Pima cotton is perfect for small babies as it is antiallergenic and extra kind to your baby’s delicate skin. At diddi & friends you will always find timeless baby clothes & children's pyjamas with a Scandinavian touch. We design clothes that are comfortable to wear, endlessly soft, and practical. The clothes are specifically tailored to your baby’s age and needs. As a mother, I know that you do not want to dress your newborn in a pullover body. And it is more practical with clothes that can easily go on and off when your child no longer wants to stay still on the changing table. We manufacture our clothes in Peru, in the same area where the Pima cotton grows. It is delivered directly to Sweden without passing any middlehands. Our vision for the brand is to allow for as many babies as possible to grow up with forever softness. All children are friends of Diddi. ♡
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Unlock wholesale pricing
After my daughter Diddi was born I noticed that some of her clothes lost that special soft quality while other clothes retained that distinct softness that you want for your baby, wash after wash. The ones that did retain their super soft quality were made from Pima cotton. Pima cotton has longer fibers which make them softer and stronger, so that they last. On average, it has a 50% longer lifespan compared to other cotton products, and it doesn’t harden or start to pill after a wash - therefore, the pieces can be reused many times over. Pima cotton is perfect for small babies as it is antiallergenic and extra kind to your baby’s delicate skin. At diddi & friends you will always find timeless baby clothes & children's pyjamas with a Scandinavian touch. We design clothes that are comfortable to wear, endlessly soft, and practical. The clothes are specifically tailored to your baby’s age and needs. As a mother, I know that you do not want to dress your newborn in a pullover body. And it is more practical with clothes that can easily go on and off when your child no longer wants to stay still on the changing table. We manufacture our clothes in Peru, in the same area where the Pima cotton grows. It is delivered directly to Sweden without passing any middlehands. Our vision for the brand is to allow for as many babies as possible to grow up with forever softness. All children are friends of Diddi. ♡