About Beeb’s

Our mission is to help people have a better relationship with their dogs by providing high-quality, single-ingredient treats in plastic-free packaging. Our family started Beeb’s in the East Village of New York City after getting our first dog, Juniper. As new dog owners navigating busy city streets and dog parks, we needed a convenient, mess-free, and irresistible training treat. That’s when we discovered lamb lung—lightweight, non-greasy, odor-free, and, most importantly, something dogs go absolutely crazy for. What we didn’t realize at first was how much treats can transform the relationship between a dog and their owner. High-value treats are a great way to refocus attention, reinforce good behavior, and build trust between you and your dog. They make learning to have a dog more fun and rewarding for both dog and human, and help to turn those early, often frustrating moments into a real connection. As designers, we knew that launching Beeb’s wasn’t just about great treats—it had to reflect our values. We were committed to finding plastic-free packaging that could stand up to both shipping and retail. After months of research, we launched last summer on Amazon and Shopify, proving that sustainable packaging can work at scale. At its core, Beeb’s is about helping people have a better relationship with their dogs, while bringing one less plastic item into your home.Read their story