About Personalized Cause

Personalized Cause® was founded in 2001, and is the first and only awareness company to use individually engraved, personalized enamel awareness ribbon pins to call attention to a multitude of causes. Building upon the well-accepted awareness ribbon that brought attention to breast cancer and the impact of AIDS, Personalized Cause® took the generic, mainstream awareness ribbon to a new level in 2001. By creating a unique product that gave advocates and others an opportunity to tell their stories, this pin helped educate communities, patients, and caretakers alike, showed the very personal impact of disease and illness and called attention to important social causes. Twenty years later, we continue to call attention to current events such as the COVID-19 pandemic, human rights, and climate change. Read their story