About ojeito

ojeito was born out of a simple thought -- could we design the 'perfect bag' to meet the functional and aesthetic needs of the modern creative in a world that is increasingly more mobile and dynamic? using our collective experience as designers, marketers and brand managers from over 25 years at NIKE, we set out to create a bag brand to realize our vision. our flagship product, the ojeito go-kit combines three different sized 'go-bags' -- small, medium, and large -- that can be worn on their own, but also sit neatly into their respective compartments in the accompanying ojeito backpack or tote shell. now, as creatives have gravitated towards more mobile and flexible work arrangements, many of our consumers are gravitating towards the ojeito medium and large go-bags. these two best sellers come with an adjustable strap, with various compartments that can secure personal items like a camera, wallet, keys, an iPhone, as well as a tablet, and other creative tools. we're humbled that you've taken the time to explore our brand and look forward to meeting you soon.Read their story