About Florence Organics

The story of Florence Organics begins in 2017, but looking back on it now, it starts much earlier. The founding partners, Giampaolo Floris and Antonio Vidili were long-time friends. In a short time, the Florence Organics Serum climbed the popularity charts, until in 2019 it reached an unexpected and incredible result: the best-selling serum in Italy, and the first product of the top seller in the Beauty category. Altroconsumo, which carries out independent tests, awarded it the award of the best serum ever and the best quality-price product, two results that can rarely be found at the same time. The Florence family decided to enrich themselves with new pieces and new dreams: two new products were born, retinol cream and snail slime cream; it extended to the Spanish, German, French and English markets, and Antonio and Giampaolo, who initially dealt with all aspects (from administrative to those with production, from customer service to packaging, began to involve family members who deal with specific sectors, so that each area could have a dedicated and privileged attention.Read their story