About Josriel's Beauty Supply YEG

Our Brand Story Josriel’s Beauty Supply was born from a passion for self-expression, confidence, and culture. As a proudly Canadian, independently owned business, we set out to create a beauty destination where everyone—from professionals to beauty lovers—can feel seen, supported, and celebrated. Founded by a beauty enthusiast who saw the need for a modern, inclusive, and elevated shopping experience, Josriel’s is more than just a beauty supply store—it’s a statement. Our shelves are stocked with trusted hair care, skin, and beauty essentials, with a special focus on products that uplift and serve Black and multicultural communities. From the moment we open our doors on July 1, 2025, Josriel’s Beauty Supply will stand for quality, community, and empowerment. Whether you're shopping for your next protective style, building your skincare routine, or searching for that perfect product—Josriel’s is here to make you feel beautiful, bold, and uniquely you. Welcome to your new favorite beauty destination. Welcome to Josriel’s.Read their story