About Amboora

Amboora, founded by Nadia Hamila, introduces innovative Moroccan food products to the UK market. Nadia spotted a gap in the market for Moroccan cuisine and since then, Amboora has transformed from solely being a food business into an inclusive platform that educates and inspires. Nadia, a London-born foodie of Moroccan and Tunisian descent, loves nothing more than to share new flavours and culinary secrets with you – all unearthed from her rich cultural heritage. She discovered the magic of Morocco during childhood visits to Tangier, a city where the glittering Atlantic ocean meets the turquoise Mediterranean. All of these experiences inform Nadia’s cooking to this day and demonstrate how her desire to prepare, serve and share contributes to a wider social initiative. Amboora is a brand born from food discovered in childhood, and treasured in adulthood. Named in honour of her daughter, Amboora (the Arabic nickname for “Amber”), is more than a business, it’s a platform with a heartfelt mission to ensure Amber is proud of her heritage, and educated about her ancestors’ Moroccan cultural practices. Nadia intends that while Amber learns and embraces the culture, so will you. Join the journey of learning, sharing and eating delicious food today. Try Amboora, spices with a flavour so divine it’s OK to say “Bon Appetit” or “Bsaha” (بالصحة) before you’ve even tried it! Read their story