About Poochiful

Our brand is created by dog lovers, for dog lovers! Our Founder Ryan has a young Golden Doodle, the inspiration behind Poochiful. Welcoming Marlene into their family and home, Ryan couldn’t believe the high prices and confusing array of dog shampoos and dog perfume on the market. Ryan found that they were either very expensive or just cheap and ineffective. Like many new dog owners, Ryan soon realised that baths were a regular occurrence for inquisitive Marlene! Frustrated by what he had seen and tried (which was pretty much every brand), he began to analyse the market in more detail and thus, the beginning of the Poochiful brand was born.Read their story