About Swelly

Swelly is a premium family lifestyle brand creating elevated outdoor and poolside essentials for modern families who live for sunshine, fun, & time together. Our products blend playful energy with refined design—made with exceptional materials, thoughtful details, and durability parents trust. Founded by former big-law attorneys Lindsay Kiley and Neda Khosrowzadeh, Swelly was born from a desire to reimagine classic kids’ products through a more sophisticated lens. What started as a passion project quickly became a fast-growing brand embraced by design-forward families and resort-inspired retailers alike. Our debut product, Swelly® — the original water scooter for kids, set the tone. It sold out repeatedly, generated international buzz, and proved strong demand for premium children’s products that perform as beautifully as they look. Today, that same design philosophy carries through our full assortment—including high-performance kids’ sunglasses and sun essentials—each created to stand out on the shelf and sell through quickly. Retailers choose Swelly because: -Premium positioning attracts discerning parents & gift buyers -Strong storytelling makes selling easy for in-store teams -High-quality construction leads to repeat customers & brand loyalty -Intentional distribution protects exclusivity & margin We partner selectively with retailers who value elevated presentation and thoughtful merchandising, ensuring Swelly remains distinctive & delivers consistent sell-through.Read their story