About Modern Cowgirl

Modern Cowgirl is a women-owned western apparel brand based in Arizona, founded and run by a working cowgirl. We create hand-drawn, story-driven designs inspired by real western life—no trends, no mass production, and no shortcuts. Every piece is made to order or in small batches, allowing us to focus on quality while reducing overproduction and excess inventory. Our collections are built around timeless core essentials, with limited seasonal releases throughout the year. We use premium blanks and intentional production practices to create apparel that sells beyond one season. Modern Cowgirl is for women who value grit, quality, and authenticity—and for retailers who want thoughtfully made western apparel their customers will actually wear.Read their story