About "FREE"

“FREE” started as a response to the growing influence of digital culture on how we think, express ourselves, and connect. Based in New York City, the brand was created to explore what freedom really means in a world shaped by algorithms, social media, and constant distraction. Instead of following trends, “FREE” uses fashion to ask questions—about identity, privacy, and control. Designs like transparent pockets and locked dresses aren’t just stylistic choices; they’re meant to spark conversations. From day one, the goal has been to create clothing that reflects real issues and encourages people to think about their relationship with the systems around them. At its core, “FREE” is about using fashion as a tool to explore ideas—not just to make statements, but to build a community that values honesty, individuality, and real connection.Read their story