About Union of Surf

Union of Surf Eyewear — Brand Story Union of Surf Eyewear was founded on the South Coast of the UK, where surf culture meets everyday coastal living. Built around the idea of the collective, the brand exists for people who choose their own path — in and out of the water. We believe great design shouldn’t come at the expense of the planet or the customer. That’s why Union of Surf Eyewear focuses on creating durable, stylish sunglasses using more sustainable materials, while keeping pricing accessible for real people living active, outdoor lifestyles. Inspired by surf life, travel, and community, our eyewear is made to move seamlessly from beach to street. Whether it’s early mornings on the coastline, long summer days outdoors, or global surf competitions, Union of Surf Eyewear is designed to be worn everywhere life happens. At its core, the brand stands for collective energy, self-expression, and a quiet rebellion against normal. We’re proud to be a South Coast brand with a global outlook — creating eyewear that customers feel good wearing, selling, and sharing.Read their story