About Jhula

The truth is: most moms report feeling burned out by motherhood. This is especially a reality in the early years, when it’s harder to prioritize yourself amidst the juggle of it all. With this “mom-first” approach to mommy & me, Jhula offers a unique shopping experience - creating opportunities for surprise and delight in everyday moments together. Smriti and her team have created matching, gender-neutral clothing that can take mama and munchkin through each day with ease, while ensuring the womenswear options are meant to serve Mom through pregnancy and beyond. With features like invisible side zippers in our lounge top for breastfeeding access, moms have everything they need to get through the bleary eyed early days while being able to focus on the most important job she'll ever have. Our loungewear is an investment piece moms can feel good about to use for years to come, and it makes an amazing gift for a baby shower. Jhula is a small business started by a mom of two. Through her lived experience she is dedicated to growing this brand by serving more women who we know need support now more than ever. With over 90 five star reviews on the loungewear pieces on our e-commerce site (www.myjhula.com) we are well on our way. We believe that if moms are seen and supported, they can show up their best for the family. That's why, for every 10 sales, Jhula donates one of the lounge tops with nursing access to local women's organizations for pregnant women in need. Read their story