About Hoffelt

We are Will and Sarah. The husband and wife artist and maker team behind Hoffelt. We create artwork and home goods that are intended to become a part of your home, and to bring joy to everyone with whom they come into contact. In 2016, we started our small business after Sarah dealt with a severe low in her battle with anxiety and depression. During this time, Sarah discovered and fell in love with embroidery. It was part of her therapy and helped to provide a much-needed creative outlet. After a lot of dreaming and planning, we decided that she should leave her corporate job and start a custom hand embroidery business. The business has transformed over the years from a focus on stitching custom hoops into developing a line of beginner embroidery kits to teach others how to stitch. Mental health has always been at the forefront of our lives and she created the kits with the hope that embroidery would help others in their own struggles. The passion for art didn’t end with embroidery though. Sarah discovered a love for painting in various mediums, including watercolor and acrylic. Her signature style flows through into her paintings with florals, warm colors, and soothing tones. Art and making is our passion and we hope you feel it when you purchase our products. Everything is made thoughtfully with our own hands and as we pass them along we want you to have that feeling of a special piece made just for you.Read their story