About NEVER GIVE UP.

Hello, from Victoria Strong! (Yes, my last name is Strong.) NEVER GIVE UP. started with a desire to foster courage and do so in a fashionable and sustainable way with purpose. After my 6mo daughter was diagnosed with an incurable disease (SMA), I learned firsthand what it is to dig deep, love big, and NEVER GIVE UP. I also learned the power of using your pain to fuel purpose. 100% of profit from the NEVER GIVE UP. brand supports our nonprofit work through the Gwendolyn Strong Foundation to create a kinder and more inclusive future. And, all products are eco-conscious, sweatshop-free, designed and printed in California for a living wage. We have built a recognizable brand that people feel good about wearing and supporting. Sold around the world and in thoughtfully curated boutiques throughout California + Hawaii, we look forward to working with you. We all have a reason to NEVER GIVE UP.Read their story