About Rooted AF Naturals

Rooted AF is a small-batch, high-vibe natural apothecary brand created straight from my kitchen, my heart, and my obsession with helping people ditch the toxic crap in their daily routines. Every product I make is handcrafted with intention, clean ingredients, and a whole lot of “let’s make this fun again” energy. I’m all about simple, effective, earth-based formulas that actually feel good to use. You’ll see that in everything—from our face care system and magnesium sprays to our deodorants, beard oils, ritual boxes, and chapsticks that taste way better than they should. Rooted AF blends botanicals, essential oils, and skin-loving ingredients with a goofy, grounded personality because taking care of yourself shouldn’t feel clinical… it should feel like coming home to yourself. My mission is to help people feel more connected—mind, body, spirit, and skin—through products that are clean, accessible, and created with soul. I believe in transparency, intentionality, and the magic that happens when small businesses pour their whole heart into what they create. Rooted AF isn’t just skincare. It’s a vibe. It’s the reminder that you’re allowed to take up space, smell incredible, feel grounded, and live a life that feels good to your nervous system. If you’re looking for natural products that work, look good on a shelf, and make people laugh a little? Hell yeah—welcome to Rooted AF.Read their story