About GOOD GOOD

No Added Sugars? Sweet! At GOOD GOOD, we believe life should be sweet — without added sugar. Born in Iceland and raised in Austin, Texas, our mission is simple: to create delicious jams and spreads that everyone can enjoy without any added sugars. Our no added sugar jams, nut butters, and chocolate spreads are made with real fruit and natural ingredients, crafted for health-conscious families, diabetics, and anyone who wants to enjoy great taste without compromise. With fewer calories, low sugar, and a whole lot of flavor, GOOD GOOD is here to make everyday moments a little sweeter, the better-for-you way.Read their story