About Em John

Emma's business goal: paying for her college education through entrepreneurial success while still a student in high school and college. After four wonderful years at Boston University, her dream school, Emma successfully graduated without debt. Twenty-three-year-old Emma Johnson has an eye for trends. With her particular passion for bracelets, Emma is using her talent and instincts to build a business. She started by creating charm bracelets, posting photos on Instagram and having friends ask to buy them. Em John was named one of Oprah's Favorite Things in 2015 and 2016 while Emma was a freshman and sophomore at Boston University. After her first successful year in business, Em John expanded to create a line of pouches with sassy sayings that make every woman smile. Necklaces, key chains, bag charms, wallets, hats and more have followed. Each piece is packaged with love in New York City where Emma calls home.Read their story