About Indy Brand

Indy Brand creates apparel designed to mark the moments that matter. Our brand was built on the belief that what shapes us most isn’t just where we go — it’s how we spend our time there. The trips taken together, the traditions repeated year after year, the quiet moments in between. Those experiences become part of who we are. Every Indy Brand piece is Made for the Moments — designed to feel like a keepsake of a place, a season, or a shared experience. From mountains and national parks to road trips, cabins, sports sidelines, and everyday family rhythms, our designs reflect real life as it’s lived. We focus on timeless graphics, neutral color palettes, and broad emotional appeal, creating pieces customers return to again and again. Our collections are intentionally small and preorder-friendly, allowing retailers to order with confidence while we produce only what’s needed. Indy Brand is for customers who value meaning over trends — and for retailers who want to offer products that feel personal, giftable, and lasting. Made for the Moments.Read their story