About Sera Sera

Where toy design meets fine jewelry, and every piece is an invitation to play. I’ve spent years designing toys: for kids, for pets, for the playful heart in all of us. There’s a certain magic in creating something that sparks delight, that invites curiosity, that doesn’t take itself too seriously. And after launching brands that brought color and whimsy into homes around the world, I started wondering: what if we could wear that feeling? That’s how this jewelry line was born—from a desire to bring playfulness not just into our spaces, but onto our bodies. I wanted to translate the joy of toy design into pieces you can wear: unexpected materials, vibrant color palettes, and most importantly, new ways to interact with what adorns you. Take our magnetic collection. Think of it as Legos for grown-ups—modular, mixable, and completely rearrangeable. You can start with a set or collect individual components, then snap them together to build, rebuild, and reimagine your favorite pieces every day. It’s jewelry that doesn’t just sit there; it plays along. Designed for play. Built to last. But a beautiful idea needs expert hands to become real. That’s why I partnered with Tennie, a Brooklyn-based jewelry designer with over a decade of experience crafting wearable art. Read their story