About JoFlower

We are two friends who worked with women in our retail shops. We would watch women struggle finding blouses that were age appropriate in print and body. We found the same frustrations as we were buying for the shops and we would always say, "we could do it better." So that is what we are doing. Creating a line inspired by what we think is missing from retail floors. With our prints, bodies and designs, we aim to reach a wider audience that still share the same need, to feel beautiful. Read their story