About George the Farmer

The George story began in 2012 when founder, Simone Kain was trawling the internet looking for farming books and apps for her farm-obsessed son, George. The toddler was desperate to be out with Dad on the farm and Simone wanted to find something to entertain and inspire him while he was indoors. She quickly discovered there wasn't a human farming character globally who was telling sequential stories about life on the land for children. In 2014, George the Farmer was officially born as an interactive story app. Based in regional South Australia, the George the Farmer team produce fabulous picture storybooks, music (Spotify and Apple Music), paddock-to-plate videos available to watch on YouTube and ABCTV Australia, nationally touring performances, and free curriculum-aligned educators resources that educate and inspire kids to learn about where food comes — along with how important agriculture is to our everyday lives. There are currently 13 George the Farmer picture books exploring a range of farming practices – from shearing, wheat, and beef cattle to honey enterprises and robotic dairy operations. In each story, George the Farmer, Dr Ruby, Jack and Lucy pitch in to come up with solutions to challenges that mirror daily farming life — with plenty of fun moments. We also have 5 baby board books, toys, games and clothing. This fun range teaches kids about the importance of farming as well as where food comes from.Read their story