About George the Farmer

George the Farmer is an award-winning Australian children’s brand that entertains first — and educates without kids even realising it. Through fun, story-driven picture books, children build a natural understanding of where food comes from, how animals are cared for, and how modern farming really works. The stories follow the much-loved Farmer family — George, his agronomist wife Ruby, and twins Jack and Lucy — as they explore food, animals, machinery, technology and sustainability through real-world farming adventures. While deeply authentic to regional Australia, the books resonate just as strongly with city families, making them a trusted and highly giftable choice. Beyond books, the brand includes toys and games, free curriculum-aligned teacher resources, music, live performances, and paddock-to-plate videos available on YouTube and ABC iView. Through our books and videos, George the Farmer has reached millions of children globally. Founded by Simone Kain, who grew up on a farm and now lives in regional South Australia, George the Farmer is a small Australian business with strong repeat customers, loyal fans and big momentum — a brand on the cusp of wider national and global discovery.Read their story