About Hedoine

Just a few years ago we launched Hedoine to solve the many, many problems with tights. The ladders, the sagging, the itching, the seams and the pressure marks… as well as the endless waste! We don’t think any item in your wardrobe represents throwaway fashion culture more than tights. Often, they don’t survive a single wear and millions end up in landfill every year. From day one, we’ve made tights more durable by using high quality yarns and special knitting techniques. In the past year we’ve also intensified our focus on the eventual end of life of tights with the launch of our recycling programme as well as our sell-out-success biodegradable tights collection (which degrade within 3-5 years in landfill as opposed to decades otherwise!). Since 2019 we have launched two world firsts, positioned ourselves as innovation leaders and have sold over 100,000 pairs of tights - and we will continue to innovate until we change the entire industry worldwide.Read their story