About R3ADY TO PLAY

Since 2017, Diana Pais, founder and creative of the brand, has been on a mission to create clothes that resist children's daily lives, that can be inherited and carry memories through generations. If clothing tells a story, it will be harder to throw it away. Inspired by games and applying the principles of child development to aesthetics, it has a universe that is never static, promoting free play and stimulating all the senses. The brand intends to go against the massification of the fashion industry, producing in small quantities and valuing longevity, manual work, sustainability and creativity. All pieces are designed and produced in Portugal, made from cotton from surplus textile factories. It works with certified suppliers, creating lasting relationships and guaranteeing respect for workers' rights. To make parents' lives a little easier and a lot more fun, to save money and give them quality family time. Raising kids is frighteningly difficult, so I'm stripping kids of their overworked time. R3ady to Play is more than convenience, it focuses on personalisation, quality and value.Read their story