About Meloway

At Meloway, we are all about breaking rules and conventions. While we are lifelong makeup enthusiasts, our biggest inspiration comes from those who are on a journey of discovering makeup as a tool of expressing their individuality. Whether you are already an experienced makeup lover or just beginning to discover makeup, we all can agree that beauty should not be an exclusionary space. That’s why we are obsessed with revolutionary ideas that make makeup easier and more approachable. Our wildly original products ranging from one-handed lipstick to liquid eyeliner with an eraser may not look like anything that you grew up watching on your mom’s vanity table, but they are all about making makeup easy, accessible and not at all daunting!Read their story