About Cwtsh Chocolate

Hello or shwmae as we say down here in Llanelli. My name is Peter Lloyd and I’m the founder of Cwtsh chocolate. Where did the name Cwtsh come from? Well Cwtsh is a welsh word also spelt cwtch but Cwtsh is the correct way. Cwtsh means to cuddle or hug but not just any cuddle, to Cwtsh is to give comfort and warmth to another, a feeling of relief and generosity. So I thought it was a fitting name for a chocolate company because I think chocolate is the food equivalent of a Cwtsh. The feeling of comfort and warmth it gives you, that sigh you let off when it melts on your tongue and the creamy sweet chocolate taste caresses your taste buds. The designs come from my desire for surfing, not that I surf, I would love to but I can’t swim however I like the whole image of it, the surf boards, drift wood, beaches, camper vans, the clothes and the freedom, I love it all which is why I try to base the designs and some of the flavours around that love I have for the surf scene and Cwtsh chocolate is based in a welsh coastal town and not far from the surfer’s paradise of the Gower. Cwtsh chocolate for me is about giving a sense of warmth and comfort and a desire to set you free of life’s stresses which affect us all at some point. Read their story