About Sqween

With her and her husband’s family history of melanoma in mind, Sqween founder Samantha Miller Lawi has made it her mission to keep her fair-skinned daughters sun-safe. But finding a trustworthy, safe, clean mineral sunscreen formula and getting two kids to sit still for more than one minute is to wage war on a beautiful day. Even worse, due to current state regulations, many schools and camps require grown-ups to apply sunscreen to kids before the kids arrive for the day. This often results in limited (to no) reapplication during peak sun hours later in the day. At Sqween, we believe good habits form organically when designed to be fun and, more importantly, empowering. With the power of play in mind, we created a first-of-its-kind independent sun protection through playful application. Sqween delivers no-mess sunscreen with a squeeze-and-paint brush applicator that’s easy and fun to use. We only use clean and safe ingredients, and our 100% mineral, broad-spectrum SPF protects against UVA and UVB rays. Sqween is a sanity-saving solution that excites kids to be more independent and accountable for self-care. Sqween gives kids the confidence to ‘do it themselves’ and parents an engaging way to teach long-term sun care habits. Sqween is sun protection that kids actually want to use so that the whole family can enjoy more FUN BEFORE SUN.Read their story