GinaCurl wholesale

About GinaCurl

GinaCurl was created in 2012 by master hairstylist, salon owner & educator Gina Rivera, whose career began in 1976. In 1985, Gina opened Hair’s Talent in Connecticut, creating a welcoming salon for all hair textures with one belief at its heart: Healthy Hair Matters. After decades behind the chair, Gina’s experience with curly, coily, wavy, straight, natural, color-treated & chemically treated hair inspired the GinaCurl system & professional hair-care line. Her philosophy is simple: Respect the hair. Protect the hair. Love every strand. Gina also knows that one brand cannot meet every hair need. Throughout her career, she has worked with countless professional products & discovered exceptional formulas she truly believes in. That is why this collection includes GinaCurl products alongside carefully selected professional brands Gina trusts, uses & recommends. Every product is chosen with purpose—not because it is trending, but because Gina believes in how it performs. From cleansing, conditioning & hydration to styling, moisture, strength, definition & manageability, the goal is to offer quality options for many hair types & needs. After nearly 50 years behind the chair, Gina continues to learn, evolve & share what she believes works. Whether a product carries the GinaCurl name or comes from another trusted professional line, it reflects the same commitment: helping you care for your hair, feel confident in it & Love Every Strand. Healthy hair comes first—always. Every dayRead their story