About Potion

Hydration should feel like a ritual, not a chore. Potion is a supernatural hydration lifestyle brand born in California, inspired by the mystical, salt-rich culture that surrounds us- from the ocean to the desert to the saunas and cold plunges that dot our wellness communities. We’re not elite athletes, gurus, or chasing wellness perfection. We’re everyday people who care about feeling good, being active, staying present, living well and having fun along the way. Why Hydration? We noticed something strange: hydration- one of the most powerful tools for energy, mood, and physical health hasn’t been integrated into people’s daily routines the same way that coffee or skincare has. And yet, it can have a bigger impact than both. We loved the idea of turning hydration into something people look forward to. Not a chore, but a ritual. Something you drink because it feels good, tastes great, and fits beautifully into your life. That’s where Potion was born. Read their story