About The Curl Suite

For years, curly hair has been misunderstood, mistreated, and tamed instead of celebrated. At The Curl Suite, we’re changing that narrative—one strand at a time. Founded by Alex, a 20-year veteran of the curly hair industry, our line was born from a deep-rooted passion for curls and the women who wear them. Having worked with some of the most influential figures in the textured hair space, Alex saw firsthand the need for products that didn’t just style curls—but nourished them, with the same intentional care we give our skin. That’s why The Curl Suite takes a skincare approach to curl care. Every product is crafted with the finest vegan, paraben-free, water-soluble ingredients to deeply hydrate, protect, and elevate curls—without buildup, heaviness, or compromise. We believe healthy curls start at the root, and beauty begins with confidence. This is more than a product line. It’s a movement to help women reconnect with their natural texture and embrace their curls unapologetically—with the care, love, and luxury they deserve. Read their story