About ASA Selection

Our average lead time is 10–12 weeks, and the quality and design are well worth the wait. Most ASA Selection products are handmade and imported from our global distribution center in Germany. ASA Selection’s philosophy is not driven by trends or one-time hits, but by creating timeless, functional design that brings clarity and beauty to everyday life. “Simple things are beautiful—the beautiful lies in the simple.” This belief guides every collection. As ASA Selection celebrates 50 years in business, the brand continues a legacy built on craftsmanship, consistency, and thoughtful design. Our expertise in ceramics began more than four decades ago, and while much has evolved, our commitment to quality, material integrity, and responsible production remains unchanged. In a market saturated with mass production, ASA Selection stands apart through refined design and lasting quality. Decades of material knowledge allow us to push boundaries in ceramic form and finish while maintaining high standards of authenticity and sustainability. Each piece is handcrafted by skilled artisans in traditional ceramic regions, resulting in products with a distinctive fingerprint and enduring retail appeal—designed to perform beautifully both on the shelf and in everyday use.Read their story