About ASA Selection

Our average lead time is 10-12 weeks, but trust us the quality and design is worth the wait! Most of our goods are handmade and imported from our global distribution center in Germany. Our aim is not for perfection or the single big hit. Rather, it is the never-ending attempt to give simple everyday things a bit of straightforwardness and clarity in a complicated life. “Simple things are beautiful - the beautiful lies in the simple.” Our lived brand philosophy. The ASA expertise in ceramics began more than 40 years ago. Much has changed since then, but not our attitude towards people and craft. As a family-run company, we take respect, responsibility, consistency and loyalty towards employees/partners as a matter of great importance. In the world of abundance and mass production, quality and design are paramount. Decades of knowledge about the origin and possibilities of the material allow us to repeatedly push its limits in terms of dimensions and refinement. This is how our unique items are created from a natural product that has always met the requirements for authenticity and sustainability. Sophisticated design with a “fingerprint” and high quality materials instead of lifeless mass-produced goods. Piece by piece, the handcrafted parts tell of the people through whose hands they passed. Like many generations before them, these people, who are native to typical ceramic regions, stand behind what they do with profession and passion. What could be more beautiful.Read their story