About Serious Pig

A few years ago while enjoying the craft beers on offer at his local pub, our founder, George Rice, felt that pub snacks were in need of some serious love if they were going to match the bold flavours new-wave brewers were putting forward. That night left George hungry for a true taste experience, sending him on a worldwide quest to source the finest ingredients to craft the tastiest snacks. Because if you want great flavour, you need great produce. And so was born Serious Pig and more specifically our debut snack: the Snackalami. Made from delicious outdoor-reared British pork in collaboration with pioneering Kentish farmers, the Snackalami delivered on Serious Pig’s mission: to make savoury snacking with real taste. Over the last decade, our range has grown to include a mouth-watering array of savoury delights and with them our community of producers, without whom these incredible flavours wouldn’t be possible. From the local pub to scouring the globe, George’s foodie calling has put us on the map providing the best nibbles to heighten life’s best moments. Whether it’s giving someone the gift of fabulous flavour, or sharing a drink with a friend, we want to help you savour every moment. Because bringing serious snacks to foodies everywhere is what makes us happy.Read their story