About Kinj Collective

Kinj Collective is an online women’s lifestyle boutique, proudly based in Wilmington, DE. We’re all about curating unique, high-quality collections from brands that are built by women, for women. In July 2024, founder Keira introduced her beaded birthstone collection made with 14k gold-filled beads and Swarovski crystals — and let’s just say, it took off. What started as a creative experiment quickly became a customer favorite and a signature part of the boutique. So, what’s behind the name KINJ? It’s actually Keira’s nickname from college — a twist on her initials from her first jewelry brand, Keira Nicole Jewelry, which she started in her dorm room. Her friends called her “KNJ,” pronounced like “hinge”… with a K. She later added the “I” to make the pronunciation more intuitive — and from there, KINJ became the perfect name to carry her creative journey forward.Read their story