About NuNorm

NuNorm was founded by a father, Jeff, inspired by his son Quincy and his self-care journey. Whether using his sister's concealer to manage acne or painting his nails as an act of self-expression, these small moments gave Quincy a boost of confidence and joy. After years of seeing him and many others resort to borrowing makeup from women in their lives, it became clear that many, like Quincy, felt overwhelmed navigating a beauty industry that didn’t fully cater to their needs. Most men aren’t looking for heavy creams or bold colors; instead, they seek simple, effective products that enhance their natural features and fit seamlessly into their routines. This realization led to the creation of NuNorm—a brand that truly understands what the everyday man wants. NuNorm delivers a thoughtfully curated collection of lightweight, easy-to-use grooming essentials tailored specifically for men’s skin. Every purchase also supports men’s mental health initiatives through the EQUAL Project, fostering a community that values individuality and well-being.