About Paire

Paire is a Melbourne based brand with the sole purpose to help you feel good, one step at a time. They’ve been known as the makers of the most comfortable socks in the world with 100% sustainable materials. The brand’s secret lies in their self-developed supreme CoolBlend™ and BreezeBlend™, which utilises latest fibre technologies that blend natural materials like Merino wool, organic cotton and eucalyptus fibres - the result, super comfy socks that don't leave your feet too hot, stinky or sweaty, but still keep your feet warm. Paire continues to innovate sustainable ways to make your day a little comfier. Paire was officially launched in December 2020, in Melbourne. Founded by two best friends, Nathan and Rex, who were sick of holey, stinky, cold and uncomfortable socks. Together, they’ve developed a unique yarn, the supreme CoolBlend©, made from Aussie Merino wool and organic cotton fibres. Being the first in the world to use such a blend on socks, they’ve changed the sock game entirely. Finally, socks that don’t stink, don’t soak up sweat, cool in Summer, warm in Winter, and luxuriously soft. By word of mouth, they’ve soon attracted thousands of Australians who love Paire socks and have been dubbed ‘The Most Comfortable Socks In The World’ by Dailymail and Broadsheet. Read their story