For Love & Beauty wholesale

About For Love & Beauty

Hi, I’m Gina, Owner of For Love & Beauty & Brow Artist based in Hermosa Beach, Ca. After over 20 years of experience as a celebrity makeup artist, beauty brand educator, and regional sales manager, I developed a deep understanding of product development and the needs of both retailers and clients. Throughout my career, I realized there was a significant gap in the brow space—products that not only deliver results but also care for the brows. At the salon, we specialize in creating natural, fluffy brows while prioritizing clean, sustainable, and non-toxic ingredients. I always believed there was room for something better than traditional brow gels, which often contained drying alcohols and lacked nourishing benefits for long term healthy, full brows. That belief led to the creation of Brow Fluff and Brow Radiant—products designed to hydrate, nourish, and support healthy brow growth, Each product is mindfully crafter in Southern California with a commitment to quality and care. We’re proud to be a small local business with great support from our community. They believed in me and encouraged me to venture out on a larger scale and I’m so grateful for that. I hope you enjoy the results as much as I’ve enjoyed creating them! Gratefully, Gina CaraballoRead their story