Day Rate Beauty wholesale

About Day Rate Beauty

Day Rate Beauty was born on set. Founder Aviva Perea has spent two decades as a celebrity hairstylist - on editorial shoots, red carpets, and film sets - where the right accessory can make or break a look. The problem she kept running into: tools that performed were ugly, and ones that looked good fell apart by noon. Day Rate Beauty is what she built instead. Every piece is designed with a working professional’s eye - functional enough for a 14-hour shoot, refined enough for a black-tie premiere. Our pins and accessories are made from sustainable materials, built to last, and finished with the quiet confidence that doesn’t compete with the look. Since launching in 2023, we’ve sold over 50,000 pins, earned 25+ features in Wirecutter, and dressed some of the most recognizable women in Hollywood. Our customers aren’t chasing trends. They want something that works, looks right, and holds. Day Rate Beauty is carried by stylists, gifted by partners, and discovered by people who are done settling for accessories that don’t perform.Read their story