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In 1977 out at sea on his boat the F/V EZC, Captain Herb realized something. In a small fishing community along the Oregon coast, the lifelong fisherman saw first hand just how much people cared about where their fish came from. In the day of is-it-canned-fish-or-is-it-cat-food, cheap overseas-caught tuna was the only option on the grocery store shelves. He knew people wanted more. He knew that he could do it better. Using hook and line fishing methods and taking pride in how he cared for each fish, he became the pioneer of “from my boat to your table”. Dozens of people lined up at the docks to buy Herb’s prized albacore tuna, fresh from the boat. Before long demand grew so much that he started canning every fish that he brought to shore so that his friends and customers could enjoy high quality albacore tuna and chinook salmon year round. In 2020, Oregon’s Choice became a 2nd generation family owned company. After 43 years Captain Herb has retired and his daughter SueAnna Harrison is now the proud owner of Oregon’s Choice Gourmet. We believe that you can have it all: high quality, sustainable seafood that is good for you and better for our oceans, too. We are proud to say that we will always stay true to our promise of quality over quantity and always utilize sustainable fishing fishing methods that protect our valuable natural resources for generations to come.
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Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
Cindy Davenport, Cinport Floral Studio & Gift Designs by Cinport
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Unlock wholesale pricing
In 1977 out at sea on his boat the F/V EZC, Captain Herb realized something. In a small fishing community along the Oregon coast, the lifelong fisherman saw first hand just how much people cared about where their fish came from. In the day of is-it-canned-fish-or-is-it-cat-food, cheap overseas-caught tuna was the only option on the grocery store shelves. He knew people wanted more. He knew that he could do it better. Using hook and line fishing methods and taking pride in how he cared for each fish, he became the pioneer of “from my boat to your table”. Dozens of people lined up at the docks to buy Herb’s prized albacore tuna, fresh from the boat. Before long demand grew so much that he started canning every fish that he brought to shore so that his friends and customers could enjoy high quality albacore tuna and chinook salmon year round. In 2020, Oregon’s Choice became a 2nd generation family owned company. After 43 years Captain Herb has retired and his daughter SueAnna Harrison is now the proud owner of Oregon’s Choice Gourmet. We believe that you can have it all: high quality, sustainable seafood that is good for you and better for our oceans, too. We are proud to say that we will always stay true to our promise of quality over quantity and always utilize sustainable fishing fishing methods that protect our valuable natural resources for generations to come.
