About Füd Vitamin Energy

Our Story Philip founded Füd after struggling for many years with chronic fatigue due to Sickle Cell Anaemia* - the UK’s most common hereditary disorder. Disillusioned by high sugar and artificially sweetened energy drinks, he decided to create something better. Füd can now be found in M&S, Soho House and plenty more great locations. Yet, there is an even more momentous journey ahead. Our mission is to provide the world with “Feel güd energy”. *Urmmm… so what is Sickle Cell? Sickle Cell means that your red blood cells are sickle shaped rather than smooth and round. This leads to blockages that deprive organs and tissues of vital oxygen-carrying blood.Find out more here: www.sicklecellsociety.orgRead their story