About ASOROCK WATCHES ™

Here at ASOROCK Watches, a name influenced by the breath-taking mountains in Central Nigeria, our love and affection for watches created a desire in us to make a positive long-lasting impact on the African continent, representing her in the luxury watch market of the world by being the first global luxury watch brand out of Africa. Founded in 2018 by young entrepreneurs and watch enthusiasts, Ben Iroala (Nigerian American) and, Andrew Mutale (Zambian American), who both sought to cut out the high retail markup of popular name brands. Being avid watch enthusiasts ourselves, we were fed up with our limited choices due to the inflated high mark-up prices of popular name brands. It bothered us even more that we didn't have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches. Social Entrepreneurship has been at the core of Asorock Watches operations from inception. Asorock aims at leveraging business to provide aid to those in need with our mission statement to “manufacture premium quality watches as leverage to build free libraries in rural areas across the African continent” Our pieces are crafted from the same top-quality components as other premium watch brands and, the quality of our watches is guaranteed — for 2years! Wherever you are and whatever your problem, we’ll make it right. experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.Read their story